Resume

As co-founder of Inframent, a software solution for infrastructure construction companies to document and report their work with ease, I was responsible for all aspects of Product development. Talking to customers, understanding their problems, turning them into quick and dirty prototypes for validation, MVP solutions and iterate based on feedback. Based on user reseach I created designs using Figma and managed the project in Jira following an agile methodology. I led a development team of engineers to realize the vision of the company. I was also involved in fundraising.

At Holland Startup, I played a pivotal role in the entrepreneurial landscape, driving innovation through business idea validation, rapid prototyping, and customer discovery. Leveraging my expertise, I excelled in pitching strategies and the creation of no-code applications, strategically guiding concepts towards validation and scalable growth. My immersion in the dynamic startup ecosystem allowed me to contribute significantly to the community, leading impactful workshops and fostering collaborative learning experiences. Moreover, I brought a deep understanding of tools such as the Strategyzer Business Model Canvas (BMC) and facilitated Design Sprints to streamline and enhance the innovation process. My commitment to catalyzing startup success aligned seamlessly with the ethos of Holland Startup, and I had the privilege of contributing to the incubator's vibrant entrepreneurial ecosystem.

At Zivver, I played a key role in shaping the all-in-one secure and compliant communication platform catering to various verticals, such as law, government, healthcare, and financial services. Leading a cross-functional team, I took charge of enhancing the web and mobile app experience for Zivver users, a crucial responsibility given the product's extensive reach with over 1 million users per month. My focus extended to the end-user experience, particularly those receiving secure messages, making it the most user-facing aspect of the product. Additionally, I took on the responsibility of the Admin persona, often the buyer of Zivver's enterprise solution. Highlights of my contributions include conducting 12 interviews with Admin persona users, leading an accessibility workshop with Koninklijke Visio (a member of the Accessibility Guild), spearheading the redesign of the most critical user flow with over 1 million monthly active users, and actively participating in the User Personas creation process. My skill set encompasses coaching, accessibility testing, UX research, and product management.

I took on a multifaceted role at WeTravel, where, as the sole Product Manager in a team led by a Graphic Designer, I not only managed 16 developers but also personally conducted all User Research, UX Design, and Prototyping activities for our booking management SaaS software and payment network catering to the multi-day group travel industry. As part of steering the company toward its vision, I oversaw the release of essential features and improvements, such as the impactful WeTravel Card, resulting in $90k deposited to cards instead of withdrawn, and a core rework of the transaction reporting system.

During the challenging times of the COVID-19 pandemic, I spearheaded the delivery of emergency features that significantly mitigated financial risks and operational costs. This included introducing held funds, mitigating a $5.7m chargeback risk, implementing the top-up account feature that saved $1.5m in chargeback risk and substantial customer service costs, and automating chargeback-related emails, resulting in $5k in customer service cost savings to date. Additionally, I orchestrated the integration of a third-party Stripe account to manage risk while maintaining the ability to sell.

In a strategic move, I transitioned our distributed team of 16 developers, organized into three scrum teams, to iterative, agile software development. This transformation led to a remarkable 90% predictability in hitting sprint goals, a fivefold increase in the number of releases, and the introduction of crucial processes, including 1:1 meetings and the scrum framework, with the assistance of a Scrum Master later on.

I served as the UX/UI Designer and Product Owner for Super Izzy, an innovative startup in the Female Health Tech space. Super Izzy, an endearing bird, provides sexual health advice to girls through Facebook Messenger. In this role, I took the lead in architecture discussions, strategizing the cross-platform extension of the machine learning model to tap into the voice assistant market. Utilizing Visio, I developed models to enhance the user experience. Additionally, I played a pivotal role in crafting marketing and investor materials, contributing to the startup's visibility and growth. I also shared my insights and experiences through a couple of blog posts, providing a deeper dive into the project. Check out the link below for more details. Notable achievements with Super Izzy include reaching 1.5k Monthly Active Users and achieving a remarkable 90% opt-in rate following a GDPR-compliant redesign.

At Ex Machina, I led the management of PlayTrivia, an interactive video platform designed for both mobile and web interfaces, featuring extensive interactions and ultra-low latency video capabilities on a large scale. To achieve a highly customizable enterprise-grade B2B2C solution, we utilized a combination of a web app and connected hybrid mobile apps.

In this role, I fostered close collaboration with Product Designers, spearheaded User Journey mapping activities, and introduced Zeplin to enhance the Design to Development handover process. My commitment to professional development was evident through formal training in and facilitation of multiple Design Sprints. W

I served as the Product Manager and UX/UI Designer for Mob Show, an Android native mobile application that seamlessly combines ultra-low latency live video and large-scale interactivity. Under my guidance, Mob Show achieved impressive metrics, boasting over 500k installs, a daily average user (DAU) count of 100k, and a notable 20% week-on-week organic growth. The application also reached a peak concurrency of 46k users and garnered a stellar 4.68 Play Store rating. I spearheaded all aspects of Research, UX, and UI Design for both the mobile application and its accompanying video production.

Before transitioning to Mob Show, I led the Product, Research, and Design efforts for a conversational machine learning solution. This innovative project, which we presented at Y Combinator, achieved an impressive 65% useful response rate. My diverse skill set encompasses Product Design, User Interface Design, Mobile Interaction Design, User Experience Design (UED), and Product Management, all contributing to the success and growth of the projects I've been involved in.

I attended Nestlé's Leadership development program while managing a mature coffee product. I switched internally to become the PM of various consumer-facing digital initiatives, coordinating with internal and external stakeholders to execute various waterfall projects with third-party suppliers. I was also in charge of process modeling for the digital asset management of the Nestlé brand.

Collaborating frequently with the University's esteemed games development and digital entertainment program, I not only expanded my academic horizons but also served as a board member of the Psychology Society and acted as a mentor for first-year students. Proudly, I obtained a BSc with Honors, reflecting my dedication to both academic excellence and contributing to the university community.